Thinking about trademarking your business name? Great choice! Securing your brand identity is one of the smartest business decisions you can make. But let’s be honest—figuring out the costs can get a little confusing. Don’t worry, we’re breaking everything down for you right here.
Florida State Trademark Registration Costs
If you’re looking to register your trademark in Florida, the process is relatively affordable and straightforward. The Florida Department of State handles state-level trademark and service mark registrations under Chapter 495, Florida Statutes. Here’s what you need to know:
- Cost: $87.50 per class
- Requirements:
- Your mark must already be in use in commerce.
- You must submit a notarized application.
- You’ll need to include three specimens showing how the mark is used (on products or in advertising).
- Processing time: 2–5 business days (can be longer during peak times).
- No online filing: Applications must be submitted via mail or courier.
- Source: Florida Trademark Registration Instructions (CR2E014)
Registering with the state protects your trademark only within Florida, not nationwide. If you’re operating across multiple states or plan to expand, you’ll want to consider federal registration through the USPTO.
USPTO Federal Trademark Filing Fees (2025 Update)
If you’re registering your trademark at the national level, you’ll be dealing with the United States Patent and Trademark Office (USPTO). Here’s a breakdown of the current federal filing fees:
| Application Type | Fee (Per Class) | Best For |
|---|---|---|
| TEAS Plus | $250 | Applicants using pre-approved goods/services from the ID Manual. |
| TEAS Standard | $350 | Applicants needing flexibility with descriptions. |
| Paper Filing | $750 | Strongly discouraged—more expensive and slower. |
Each class represents a category of goods or services (e.g., clothing, food, software). You’ll need to pay the fee for every class your mark falls under.
Attorney Fees & Why They Matter
Hiring an attorney isn’t required—but it can significantly increase your chances of approval. In fact, applicants with legal representation are 50% more likely to get approved.
Our Trademark Services:
- Standard Search: $400
- Comprehensive Search: $1,250 (includes a detailed report from a professional search firm)
- Trademark Application Filing: Flat fee of $950 (includes follow-ups and USPTO response handling)
Common Additional Costs
Here are a few other costs to consider during the trademark process:
- Intent-to-Use Filing: Additional $100 per class when you file a Statement of Use
- Extension Request: $125 per request (can be renewed up to 5 times, every 6 months)
- Maintenance Fees:
- Between years 5-6: $125 Declaration of Use
- Every 10 years: $525 renewal (plus optional $100 Declaration of Incontestability)
What If Someone Opposes My Trademark?
If a third party believes your trademark infringes on theirs, they can file an opposition with the USPTO. Defending your trademark during opposition can involve:
- Attorney representation
- Legal document preparation
- Potential court appearances
Legal costs here can vary, but having a knowledgeable trademark lawyer gives you the best shot at protecting your brand.
Trademarking a Tagline?
Yes, you can trademark a tagline too! USPTO filing fees for a tagline fall under the same price tiers ($250–$350 per class). Again, we recommend doing a trademark search first to avoid conflicts and Office Actions from the USPTO.
Federal vs. State Trademark: Which One Do You Need?
| Feature | Florida State | Federal USPTO |
|---|---|---|
| Cost | $87.50 per class | $250–$350 per class |
| Protection | Only within Florida | Nationwide |
| Filing Requirements | In-use only, notarized form | In-use or Intent-to-Use |
| Processing Time | 2–5 business days | Several months |
If you’re doing business solely in Florida, the state registration is budget-friendly and fast. But if you’re growing beyond Florida, go federal for broader protection.
Final Thoughts: Is It Worth It?
Absolutely. Whether you’re building a small local brand or growing into a national presence, trademarking your name protects your identity and builds real value into your business.
Still unsure or want to get started?
Contact Us
We’re here to guide you every step of the way—from searches and applications to renewals and defense. Let us help you trademark your name in Florida or nationwide—fast, affordable, and hassle-free.
