A powerful phrase can define a brand and leave a lasting impression. Iconic taglines like Nike’s “Just Do It,” Coca-Cola’s “Open Happiness,” and Apple’s “Think Different” are more than just words—they’re trademarks that build identity, value, and customer trust.
If you’ve coined a unique and marketable phrase, it’s important to protect it legally. In this guide, we’ll explain how to trademark a phrase in 2025, why it matters, and how to do it easily through professional or online services.
Why Trademark a Phrase in 2025?
Registering a trademark for your phrase offers critical protection and exclusive rights. Here’s why it’s worth doing in 2025:
- Legal Ownership: Prevent others from using your phrase or profiting off your brand.
- Brand Recognition: Distinguishes your business from competitors and builds consumer trust.
- Monetization Opportunities: Licensed phrases can generate revenue through royalties.
- Investor Confidence: Increases your brand’s value as an intellectual property asset.
- Global Protection: Enables expansion into international markets with legal safeguards.
Trademarking helps you secure a strong foundation for long-term brand success.
Should You Use a Legal Website to Trademark a Phrase?
Yes—filing through a reputable legal website has several benefits:
- Convenience: Start the process from anywhere without visiting legal offices.
- User-Friendly Tools: Step-by-step platforms reduce mistakes and speed up filing.
- Lower Costs: Cheaper than hiring a law firm while still offering professional guidance.
- Educational Resources: FAQs, tutorials, and expert chat support are often included.
- Accuracy & Compliance: Legal platforms often work with experts who ensure your filing meets USPTO standards.
Using services like Trademark Registration Agency helps you file faster, smarter, and with greater peace of mind.
How to Trademark a Phrase in 2025: Step-by-Step Process
Step 1: Choose How to File
You have three options:
- Directly via USPTO: Cost-effective but requires legal knowledge.
- Online Legal Services: Guided experience for a moderate fee.
- Trademark Attorney: Personalized service and legal representation (most expensive).
Choose based on your budget and how complex your case is.
Step 2: Check USPTO Filing Fees
Filing fees vary by method:
| Filing Option | Fee Per Class | Requirements |
|---|---|---|
| TEAS Plus | $250 | Most restrictive but lowest cost |
| TEAS Standard | $350 | More flexible application |
Additional Fees: If you need to make changes, add classes, or file appeals, additional fees may apply. Always check the latest USPTO fee schedule before applying.
Step 3: Search for Conflicting Trademarks
Use the USPTO TESS (Trademark Electronic Search System) to:
- Identify existing trademarks similar to yours.
- Avoid costly rejections or infringement claims.
- Spot confusing variations in spelling or sound.
If you’re unsure, consult a trademark attorney for a comprehensive clearance search.
Step 4: File the Trademark Application
Prepare and submit your application using TEAS:
- Include your phrase, goods/services it relates to, and usage examples (called a “specimen”).
- Specify the class(es) of goods or services your phrase represents.
- Double-check all info—mistakes can cause rejections.
Step 5: Start Using the Trademark
You don’t have to wait for approval to start using your mark:
- Use ™ for goods or ℠ for services while the application is pending.
- Once approved, switch to the ® symbol to indicate federal registration.
- Continue using the phrase consistently in commerce to maintain protection.
How Much Does It Cost to Trademark a Phrase in 2025?
The cost to trademark a phrase depends on several factors, including the number of goods or services classes you file under and the complexity of your application. Here’s a breakdown of the current USPTO trademark fees for 2025:
Base Application Filing Fee
- $350 per class: This is the base application fee for each class of goods or services under a Section 1 or Section 44 application. For example, if you file for a phrase related to both clothing (T-shirts, dress shirts) and custom T-shirt printing services, you would pay $700 ($350 per class) because they fall under different international classes.
Additional Fees
You may incur additional fees if your application doesn’t meet the necessary requirements or needs further clarification:
| Fee | Description | Cost |
|---|---|---|
| Insufficient Information | Per class, if required information is missing. | $100 |
| Free-Form Text Box Usage | If you use a free-form text box to identify goods/services instead of the Trademark ID Manual. | $200 |
| Excessive Text (per 1,000 characters) | If your application contains more than 1,000 characters in free-form text beyond the first. | $200 |
Intent-to-Use Applications (Section 1(b))
For intent-to-use applications, which are filed before you use your trademark in commerce, additional fees apply:
| Fee | Description | Cost |
|---|---|---|
| Amendment to Alleged Use or Statement of Use | Filing to show you’re using your trademark in commerce. | $150 per class |
| Request for Extension of Time to File Statement of Use | Filing an extension for use. | $125 per class |
Fees for Reviving Abandoned Applications
If your application is abandoned (e.g., due to a missed office action response), you can petition to revive it:
- Revival Fee: $250
Trademark Maintenance Fees
After your trademark is registered, you must file maintenance documents to keep it active. These filings occur at regular intervals, and late filings may incur additional fees. Here’s what you need to know:
| Form | Fee |
|---|---|
| Five-Year Declaration of Use (Section 8 or Section 71) | $325 per class |
| Five-Year Declaration of Use (grace period) | $100 per class |
| Combined Five-Year Declaration and Incontestability Declaration | $575 per class |
| Ten-Year Renewal, including Five-Year Declaration | $650 per class |
| Ten-Year Renewal Grace Period | $100 per class |
| Declaration of Incontestability (Section 15) | $250 per class |
Note: There is a six-month grace period for certain filings, but filing late results in additional fees. If you miss the deadline, your registration may be canceled.
Trademark vs. Copyright: What’s the Difference?
- Trademark: Protects slogans, phrases, or names used in commerce to identify your brand. Example: “Just Do It” for shoes.
- Copyright: Protects original works like books, songs, and films. Short phrases usually don’t qualify.
If your phrase is meant for branding, trademarking is the right legal protection.
When to Renew a Trademark & Renewal Costs
Once registered, trademarks need maintenance to stay valid:
- First Renewal: Between the 5th and 6th year after registration (Declaration of Use).
- Full Renewal: Every 10 years (Section 9 Renewal).
Cost: $225–$525 per class depending on the filing method.
Missing a deadline could result in cancellation, so keep track using the USPTO’s reminder services.
Need Help Trademarking a Phrase?
Let professionals handle the paperwork for you. Trademark Registration Agency offers:
- Experienced attorneys
- Quick online filing
- Competitive pricing
- Personalized support
Contact us today to protect your phrase and strengthen your brand’s future.
